Term, whole, and universal cover from leading Canadian carriers. We rank by fit, not commission, and disclose every rider, exclusion, and underwriting class before you apply.
Fixed coverage for a set period (10, 20, or 30 years). Cheapest cover per dollar of protection. Ideal for covering a mortgage or income while children are dependants.
Permanent coverage with a guaranteed cash value that grows over time. Higher premium but lifelong cover. Used for estate equalisation, charitable giving, business succession.
Permanent cover with investment flexibility. You direct the investment component within the policy. Best for sophisticated buyers or business owners optimising tax.
| Profile | 20-year term · $500K | Whole life · $250K | Universal life · $500K |
|---|---|---|---|
| 30-year-old, non-smoker, standard | $24–$32/mo | $165–$215/mo | $210–$285/mo |
| 40-year-old, non-smoker, standard | $38–$54/mo | $235–$310/mo | $295–$385/mo |
| 50-year-old, non-smoker, standard | $98–$148/mo | $425–$580/mo | $520–$680/mo |
| 30-year-old, smoker, standard | $48–$72/mo | $245–$320/mo | $310–$420/mo |
Premiums shown are sample ranges based on healthy applicants and may vary materially with age, health, smoking status, occupation, hobbies, family history, and carrier underwriting. Final pricing requires application + underwriting. Quoted in Canadian dollars.
Even then, applying young locks in low rates while you're insurable. Many people buy a small term policy in their 20s and convert later.
A 3-minute needs assessment is enough for us to match you to 2–3 fitted options. An LLQP-licensed advisor reviews before you see anything.